Ongoing Fight For Growth.
Every company in this business is fighting constantly to get to page one, with ourselves and also your sites.
And when the best succeed, the major search engines change their percentages, they change their search criteria, and they re-program their engines.

We ensure our sites conform to W3C web standard consortium, who control the internet.
We monitor all of our sites progress, weekly, twice weekly, or even daily.
When sites move, we move.
When statistics change, so do we.

Basically we stay on the horizon, and constantly move towards it as it expands.
The number of sites that we optimise grows, and as one site develops, falls, or moves we monitor and compare all of our sites in unison, ensuring that positive changes, are applied, not just to one site, but to all sites that maybe affected by this change.

So why are Exphor different?

No upfront fee.
Performance based charging.

The majority of companies that offer this service charge an upfront fee, we do not.
With our experience in web design, we can quickly and effectively introduce the basic standards required by search engines, which is conformity. Without changing your website content, layout or design we are able to make it conform to W3C standards.
This is the primary step, which leads on to website submission.
We are able to submit websites to major search engines in a small amount of time, many companies exploit the fact that it takes anything from two weeks to two months for this to happen. This is in fact true, but the real truth is that it takes about one hour to perform the task and the time scale of up to two months is the time that the major search engines take to index, store, analyze, categorize, and assess your site and all of its pages with the millions of others on the internet.
And a web designer and/or SEO company is not required in this process, and there is no work involved whilst this occurs.

So this is why we don't charge the upfront fee.
We do not believe in charging for work that is not being done, our charges are performance based.
Search engines offer the ability of 'free' advertising, and you as a company are interested in the fact that you have the ability to provide traffic to your site for free and you want to pay for it.
That does not make sense.
SEO companies are charging for 'free' advertising but how much are you willing to pay to advertise your company for free?

We charge based on the performance that the site achieves when it is on the first two pages and the cost is a fraction of the cost of pay per click advertising.

Click here for our current rates?

 

How does SEO work.
When users search online they think of a word. Let's say Mobile Phone for example.
Lets say there are 1000 sites online, search engines use ten lines per page, so there will be 100 pages on the search engine.
Every site will probably mention the word Mobile Phone.  So search engines use a percentage of how many times you mention that word against all of your words in a page and also how many times you say the words.
We have already mentioned it twice in this page so it is probably about 0.5% of all of these words on this page.
Get this up to 2% and it could be the right amount.
We could say Mobile Phone again to increase the density or we could remove a whole paragraph of words to also increase the density in the page. If ten sites use exactly 2% then they may all get to page one, so what happens then?

We then move on to the title of the page which appears on the tab at the top of the page for each window that you may have open. Ours obviously says something that is relevant to this page which is search engine optimisation. Again this has to be a percentage of all of the words that are written, but not including what is written on this one page.
This percentage is different to page density, and also depends on, and is influenced by, the other ten pages, on the first page of any search engine.

To make things more complex, search engines use a percentage of link density, image description density, anything written in bold, and anything written in larger text.
And on top of that there are two fundamental hidden attributes in a web page that hold more data to be analysed.

Keywords, which are a long list of words that start the density rating off, and may contain up to thirty words. These would be a range of different keywords that would describe alternate words that people could use.
We use on this page, for example, SEO, rankings, top, page one, optimum, submission.
The list can go on and on but cannot be too few, and also not too many.

Description, which is a sentence that is used which you will have read, everytime you perform a search online. Under the clickable link of a search engine result is a paragraph that describes the link that you are about to click. And it is a guarantee that you would have clicked on a result determined by what has been written.
If you did your mobile phone search, looking for a brand new mobile, you probably wont click on one that describes bobs range of used nokias, motorolas, and sony phones. Or maybe you will, if you decide to. But you will have been reading this and you will make your decision based on this.
If you do not provide a description within the web page, the wording will be taken from what is written on the page itself.
Not providing one is bad web design, for optimisation, but sometimes pages appear unexpectedly on front pages, that you would not attempt to write a description for like a links page, or maybe your content page.

 

No setup fee.
No traffic, no fee.
Monthly investment based on traffic.
6p click charge.

Our charge for page placement occurs when your website reaches page two of a search engine.
We use a simple pricing system that reflects the performance of your site and is charged when your website receives traffic from search engines.
We will only charge for web sites that are on page two or higher and if your site drops below page two then you stop paying.

We charge 6p per click that comes from a top ranked page, the minimum charge for sponsored listings is currently 10p per click. And this is charged on a monthly basis so if your listing provides 100 clicks per month you will be paying £6.00 per month.
This performance related charge provides smaller businesses the opportunity to gain traffic in smaller areas at minimal cost, and the performance charge will increase when your traffic increases, and also will increase when your site reaches a wider audience, for example, multiple keyword successes and more popular search phrases.

We appreciate small businesses and also corporate sites, so feel our charge is fair, simple and easy to understand.
Smaller businesses are able to target local custom that will bring lower traffic and charges, and larger sites are able to target popular keywords to generate greater traffic to their site with the assurance that the click charges for traffic will be greater but atleast 40% cheaper than the click charge of sponsored listings.

And if we here at Exphor are not providing the traffic to your site then quite simply we do not get paid. This gives us the incentive to provide a good relationship and also to expand our horizons in business development.